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    News — Aomori Travel

    Nebuta Arts on the Road: Top Things to See in Aomori City

    Nebuta Arts on the Road: Top Things to See in Aomori City

    Aomori City is a port city, the capital of Aomori Prefecture. It's completely walkable and/or accessible by public transport. 

    What to See
    Nebuta Warasse Museum

    Nebuta Warasse Museum
    Nebuta Warasse Museum
    Nebuta Warasse Museum

    Located adjacent to the Aomori station is the Nebuta Warasse Museum.  There isn't much signage in English at the start of the museum, but once you enter the main hall, there are subtitles to the short film that runs about once an hour.  Four or five of the previous year's floats are displayed - fully illuminated - along with English explanations.  This is undoubtedly the best place to see Nebuta up close, especially if you can't make it to the actual Nebuta Festival.  You can take a photo with a mini Nebuta float and a person dressed as a haneto dancer.

    Cost: 600yen per adult
    Total visit time: 1 hour

    Aomori Museum of Art + The Four Cats Cafe

    Aomori Museum of Art

    A short distance away (by bus or car) from Aomori City is the Aomori Museum of Art. You have the option to buy tickets by exhibit: the permanent exhibit, the temporary exhibit or both.  At our visit, the temporary exhibit was art from Italy's 16th century.  The most famous attraction here is the "Aomori Ken" sculpture by Nara Yoshitomo that sits outside the museum and serves as the end of your tour. At 8.5 meters high high, it's a popular photo opportunity. The Museum also runs a cafe - The Four Cats - which serves items like apple curry and desserts. 

    Cost: 1900 yen per adult for both exhibits
    Total visit time: 2 hours (or more, depending on your interest). 

    Where to Shop



    Right next to the Nebuta Warasse Museum is A-Factory, another space dedicated to promoting the best of Aomori items. Set up more like an open market, you can buy any sort of gourmet Aomori food product here.  The building also features a couple of cafes and an apple cider factory where you can view the transformation of Aomori apples to drink. 

    If for some reason you don't can't find it, just mention "sankaku" (triangle) to anyone, and they'll know what you're talking about. Along with A-Factory, ASPAM is THE omiyage hub in Aomori City. Shaped like a giant A for Aomori - or like we said, a triangle - ASPAM is meant to be the central hub for learning about Aomori. The first and second floors feature an array of small, Aomori-specific gift shops and speciality vendors. Other floors feature restaurants with local cuisine, a panoramic film about Aomori and and an observation deck. Crowds from tour buses as well as cruise ships seem to linger here, so depending on your timing, the number of people around can be crushing.  

    Aomori Station (JR)

    Like most places in Japan, some of the best and most convenient shopping in the area can be found at the train station. Aomori Station has a variety of omiyage shops, a foreign foods market, a MUJI (clothes and housewares) and a JINS (glasses on the go). 

    **A special note about shopping in Aomori: When you spend over 5000yen on certain approved items, you are able to purchase them TAX FREE! This requires filling out a special form and handing over your passport. Usually if you just mention your passport, the salesperson will know what to do. 

    What are your top spots to visit in Aomori City? Leave a comment below or reach us at info@nebutaarts.com!

    How to See the Nebuta Festival in Aomori, Japan

    How to See the Nebuta Festival in Aomori, Japan

    We recently returned from a trip to the Nebuta Festival in Aomori, Japan. If you're not already in the Tohoku area, we've been told this is a somewhat difficult festival to attend because of the sheer number of people who come (~2 million!). Since this festival is seriously jaw-dropping and not to be missed, we've decided to share trips for how to make the adventure possible.   


    People will tell you to book a place to stay one year in advance, and this is not exaggeration. We started trip planning in early April (4 months in advance), and we were scrambling to find anything remotely near Aomori City, where the Nebuta Festival is held. 

    If you're late to the game like we were, use any means of finding accommodation possible, including the usual travel websites, friends/family recommendations, travel agencies, AirBNB, individual hotels listed in travel guides such as Lonely Planet or Trip Advisor.   Search in Japanese if you can. Hopefully at the end of this you'll come up with something. We were finally able to find places to stay for each night by using a combination of Orbitz, national business inns (try Toyoko Inn, Route Inn or Super Hotel), family connections and AirBNB. If you can't find anything in Aomori City, some people book hotels in the neighboring cities of Hirosaki, Kuroishi, Towada or Hachinohe (all of them roughly 45+ minutes away).     

    (We should note that we also spoke with travel agencies in the US and in Japan, as well as friends of friends, but they were not able to help. Be prepared to go this on your own if necessary!)

    One issue with staying far from Aomori City is getting to and from the Festival. We rented a car and parked in the city early (around 2pm, with the Festival starting around 7). If you're also driving, other alternatives can be parking further away from the Festival center and taking a cab in or walking. The streets quite near to the main areas do not close until pretty much the start of the Festival and even with the street closures, you can get quite close.  However, that does not mean you'll be able to find a parking spot. Those parking lots are tiny compared to the US!


    Aomori recently welcomed a Shinkansen line, making travel to this region easier than ever before.  Take the Hayabusa (fastest) or Hayate from Tokyo. If you've got the time, a JR Rail Pass and/or depending on layovers, this can be a great way to get to Aomori. Considering our time constraints and the amount of luggage we had in tow, we opted to take a Japan Airlines (JAL) domestic flight from Haneda to Aomori Airport. Truthfully this was somewhat of a pain, as American Airlines requires you to pick up your luggage and transfer to the domestic flight yourself. In our case, this meant waiting in an hour-long JAL line.   


    We connected with JTB USA in Los Angeles and were able to get the same flight itinerary we'd been following on all the travel websites for $400 less than what the sites were offering. We don't know how they did it, but they did. It's worth a call. 


    The Nebuta Festival occurs in a rectangular section of downtown Aomori City streets, where the nebuta floats and dancers follow a set route each night. See this festival map to get an idea. You have two options for viewing the Festival: 1) Get a seat or 2) Walk around as it's happening. For seats, on the higher end, you can purchase reserved seating ahead of time through the Festival organization. On the lower end, you can nab a spot on the curb by laying down some tarp or blankets ahead of time as your "reservation". From what we can tell, remarkably, people seem to leave these "reservations" alone. If you're not able to get there early enough, it is also possible to stand and walk around as the Festival is happening. Behind the rows of people sitting on the sidewalks, there is room to move.  

    We were able thankfully able to have seats for every night of the Festival, and we recommend this for at least one night. The Festival is pretty packed with people, and walking through the crowds for its duration can be tiring. You can eat a bento and drink as you sit and also snap great photos when the Nebuta floats pass by.   


    We noticed many foreign tourists had landed in Aomori via cruise ship. Princess Cruises offers a variety of cruises that include Aomori as a port. From the cruise, you can partake in a variety of Aomori sightseeing tours and of course, the Nebuta Festival. Just list "Aomori" as your "Itinerary Port" when you search and look for the Nebuta Festival as an option. 

    What are your pro tips for the accessing the Nebuta Festival? Leave a comment below or reach us at info@nebutaarts.com!